Posted: Monday, March 12, 2018 7:38 AM
CenturyLink (NYSE: CTL) is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000:route:mile U.S. fiber network and a 360,000:route:mile international transport network. Visit CenturyLink for more information.
Job Summary 13;
The Marketing Operations Lead is responsible for driving the tactical and technical direction of projects in the support, development and execution of programs, tools and resources for all business units. This entails strong knowledge of operational and delivery tools: campaign automation (Marketo) and CRM (SalesForce)
Job Description 13;
The position is accountable for a variety of functions that require strong business acumen, marketing knowledge, understanding/management of internal processes, and a functional/technical knowledge of campaign automation and CRM tool sets, including:
:Implementation of Campaign Automation Tools and Programs : Building and owning Demand Funnel logic, campaign construction, lead scoring and specific program logic in Marketo
:Working closely with Marcomm, Segment Marketing, Product Marketing, and Ecommerce to execute strategy within campaign automation and CRM tools.
:Lead Routing and distribution management
:Responsible for building and maintaining reporting functionality within Campaign Automation and CRM toolsets to enable campaign forecasting and tracking metrics for trend and ROI analysis and continuous improvement of program performance.
:Vendor Management 13;
:5:7 years proven results delivery track record in Marketing or Database marketing
:4 year degree in Business or equivalent experience is required
:Functional and Technical experience with Salesforce CRM and Marketo (or similar Marketing Automation platform)
:Proven ability to work effectively in teams and independently; strong organizational and project management abilities, strong analytical and critical thinking and innovative problem solving skills.
:Strong Excel skills and ability to demonstrate experience in forecasting and measuring results.
:Requires strong work ethic, ability to work independently and strategically on complex, long:term projects.
:Strong interpersonal skills are required to help with communication, team support and team effectiveness
Preferred Job Qualifications:
:Experience executing and managing one or more of the following:
:Integrated marketing programs using online and social marketing tactics.
:Campaign Automation Platforms (Marketo/Eloqua/Aprimo)
:SalesForce funnel management
:Ability to break down complex problems into manageable goals.
:Experience in analyzing data to develop channel specific marketing plans
:Knowledge of telecom industry
Bachelors or Equivalent in Marketing 13;
Alternate Location: US:Colorado:Denver
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at find.centurylink.jobs/testguides/
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments
• Location: Denver
• Post ID: 52807227 denver