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Posted: Wednesday, March 7, 2018 11:47 PM

Job Description
This position will analyze data from online and offline marketing activities to measure campaign effectiveness and provide actionable insights to optimize the marketing strategy. You will report to the Senior Director of Marketing and Sales and work closely with the Chief Marketing Officer and Head of Sales in a high energy and stimulating environment. You will benefit and learn from the leaders of this groups 35+ years of analytical and execution experience from the Boston Consulting Group, Capgemini, Verizon, Qwest, and e*Trade. You will be called upon to provide strategic insight and assist senior management on making critical business decisions.


:Bachelors degree, MBA or equivalent preferred.
:5+ years experience in marketing analytics, business analytics, statistics, or related field.
:Strong analytical skills and ability to generate recommendations that grow out of fact:based analysis.
:Ability to work autonomously and in a team:oriented, collaborative environment.
:Strong influencing and facilitation skills required : must be comfortable stepping into areas where role clarity may be lacking and take charge and communicate the overall objective
:Experience with Salesforce or similar Customer Relationship Management (CRM) system
:Ability to bring project initiation to successful completion with a strong execution bias.
:Analytical skills and disciplines in support of business planning, strategy
development/deployment, relationship management and conflict resolution.
:Advanced skills in MS Office Suite.
:Desire to work in a mission:driven organization serving chronically ill patients.

:Analyze prior marketing campaign effectiveness to identify more efficient media mix and acquisition model using cost per lead, cost per acquisition and ROI metrics
:Developing lead generation plans with targets, measures, and objectives
:Track, measure and analyze primarily offline direct response campaigns in order to continuously improve on cost per client acquisition. Recommend changes to media strategy, targeting, approach or prospect lists
:Measure all relevant online and offline marketing and call center performance metrics, and quickly apply best performing variables in future campaigns as control.
:Measurement of complete digital strategy including SEO, SEM, PPC, Web Analytics and Social MediaCompany Description
PCM is the nations premier homecare provider for nuclear weapons workers and uranium miners, millers and haulers. From the inception of the Manhattan Project up to the present day, more than 700,000 workers have served the United States by building Americas nuclear weapons. Over the years, many of these workers have become ill due to their exposure to radioactive and toxic substances.
Our goal is to provide skilled interventions with a focus for achieving realistic client outcomes within a specified time period, initiate actions independently and responsibly to improve the quality of client care, act as client advocates, and to provide assessments and evaluations of each client.


• Location: Denver

• Post ID: 52892017 denver is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018